Content & Social Media Specialist.
Mogo Financial Technogolies
Mogo is a Fintech brand focused on helping Canadians achieve financial freedom and make a positive impact on the planet.
Summary
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Managed all @mogomoney social media content across Instagram, Twitter, TikTok, LinkedIn, and Facebook, with a combined following of 67k using Sprout Social content management system.
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Evolved the marketing team's reporting process by proposing new benchmarks based on past performance and industry standards; presented multi-channel campaign results to the VP of Growth regularly.
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Spearheaded the launch of the brand's TikTok, increasing followers by 15% and maintaining a 10% engagement rate.
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Oversaw the launch of MogoTrade, managing social media communications for a waitlist of over 2000 people.
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Sourced and oversaw a roster of 20+ freelance content creators, designers, and influencers, keeping within a proposed budget of $2000 per month for the creation of marketing assets.
TikTok Videos
A major part of my role was leading the launch of our video content on TikTok and Instagram reels. I created and presented a comprehensive TikTok strategy, ideated the videos, wrote scripts, and planned shoot days for each video that went out.
